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About our brands

Ariat equestrian clothing and footwear — connecting you to the outdoors

Since revolutionising riding footwear in 1993, Ariat International has gone from strength to strength. It’s now the number one equestrian performance footwear brand in the world. Ariat’s unbridled spirit for innovation continues to bring new ranges of high-quality equestrian clothing and country clothing to a wide range of consumers.

Is Ariat a good brand?

Ariat is a brand synonymous with style, performance and comfort. It’s a best seller with equestrians from all over the world. But here at Eland Lodge, we believe there are even bigger reasons to choose Ariat for your outdoor clothing and footwear needs.

The story behind Ariat

Have you ever stopped to think about what Ariat means? Ariat comes from the name of the legendary racehorse Secretariat. Secretariat was famous for his will to win against all the odds — his tendency to start last from the gate was overcome by his love of running and his big heart (which was three times the size of a typical thoroughbred).

Ariat’s company values are reflective of the story of Secretariat. You can read more about them on the Ariat International website.

A different breed of company

Ariat calls itself a “different breed of company.” Its commitment to science, technology and innovation is impressive. The integration of athletic shoe technology in riding boots in 1993 was just the start. Ariat’s leading range of equestrian and country clothing now incorporates:

  • Waterproof Pro™
  • AriatTEK Heat Series
  • AriatTEK Cold Series
  • Thinsulate™
  • V3® Stretch Mesh
  • Ariat® Duck Down Insulation.

Ariat and sustainability

We love the fact that Ariat is a company with a conscience. Some of its environmental commitments and initiatives include:

  • Using materials that are less harmful to the planet.
  • New production processes that use less water.
  • Use of non-harmful chemicals.

“We want to take care of the outdoors so we can continue to enjoy it.” Roxanne Woodward — Senior Manager, Compliance & Sustainability.

Go Ariat!

Ariat at Eland Lodge

As one of the UK’s leading Ariat stockists, we have an extensive range that incorporates all of your favourite Ariat equestrian clothing and footwear:

Ariat footwear — it’s all about the boots

Nancy Sinatra said it best with, “These boots are made for walkin’”

Ariat boots are made for walking, riding, and working. Ariat’s sole technology has advanced over the years to offer boot designs with enhanced support, comfort and balance — perfect for the great outdoors and anyone in the equestrian industry.

Ariat yard boots such as the Ariat Ladies Telluride Work H2O keep your feet comfortable and protected all day long and have a maximum slip-resistant sole.

The Ariat boot range at Eland Lodge includes competition boots, every day long boots, jodhpur boots, country footwear, wellingtons, trainers and Chelsea boots. You’ll find our Ariat Riding Boots blog a good read.

Shop Ariat boots

Ariat Heritage Contour Field boots— a different league

The ultimate riding boots! Made with full-grain leather uppers, and full leather linings, Ariat’s beautiful Heritage Contour boots offer elegance and sophistication. And with several technical design features, these boots have been built for performance.

Equestrians will love the Ariat 4LR™ footbed technology providing all-day comfort and flexibility.

Shop Ariat Heritage Contour

Ariat equestrian clothing and accessories

Our extensive Ariat clothing range for men, women and children includes breeches, technical tops and base layers, and waterproof riding jackets. You can enjoy award-winning performance products with perfect fit and functionality.

Shop Ariat equestrian clothing


Browse Eland’s Ariat clothing and footwear online — Make a cuppa, put your feet up and have a look through our large selection of competition and leisurewear in your own time. If you can’t see what you’re looking for, give our Eland team a call on 01283 575856.

Alternatively, come and see the Ariat range in our country store. Enjoy a mooch around and treat yourself to a cuppa and cake in our cosy coffee shop whilst you decide which Ariat purchases to make.